Jonathan
Alumbaugh

Jonathan
Alumbaugh

Fake alcohol brand + packaging design = fun

Brand & package

University of Massachusetts, Dartmouth, MA

Paper
3 x 3 x 10.25"
2016  

Tasked with creating a product which incorporated bugs and/or bug byproducts, I created a fake vodka label to ship inventory for the fictional company “Insecta.”

sting vodka branding in design, image 01

The vodka hypothetically included a scorpion at the bottom of the bottle, a la mezcal. The core value of the brand was cleanness. The brand promised a refined, yet bold drinking experience, in a package that would appeal to college-age consumers.

sting vodka branding in design, image 02
sting vodka branding in design, image 03
sting vodka branding in design, image 04

Boxing the product recalled the quality of other “high-end” brands, such as Patron’s XO Cafe line.

sting vodka branding in design, image 05
sting vodka branding in design, image 08
sting vodka branding in design, image 09

The packaging was cut and assembled by hand. The interior of the package was also printed with a pattern associated to the flavor.

It was so successful in its appeal to the college demographic that the original package was stolen just before it was turned in. I remade the package and now keep it someplace safe.

sting vodka branding in design, image 07